Pay Per Click Advertising (PPC)

Minimise wasted spend & maximise return on investment

Drive More Traffic & Generate More Leads

Pay Per Click (PPC) advertising forms part of Search Engine Marketing (SEM). Businesses run ads and only pay for actual clicks on an ad.

At Digi-Express, we set up and manage customised Search Engine Marketing (SEM) campaigns. Our focus is on maximizing return on investment (ROI) for our clients. In addition, we combine Pay Per Click advertising (PPC) with Search Engine Optimisation (SEO) for optimum results.

Advantages of PPC?

  • Cost effective
  • Customisable targeting
  • Paid search is cost effective 
  • Can be aggressively competitive
  • Immediate and measurable results
  • Levels the playing field between new & already established brands 
Different types of PPC advertising

Paid Search Ads

Paid ads appear on the search engine results pages of different search engines

Display Ads

Uses Google Display Network (GDN) to show ads to users based on previous online activity

Shopping Ads

Include rich product information and shown to people searching product types advertised


Enables a site to show targeted ads to users who have already visited it

Social Ads

Identifying a set audience based on specific options ensures that ads are seen by your chosen audience

Common FAQ's About Pay Per Click Advertising

What is PPC advertising, and how does it work?
Which platforms offer PPC advertising, and which one should I choose for my business?
How much does PPC advertising cost, and what's a reasonable budget?
What are the key metrics to monitor in PPC campaigns?
Is PPC advertising suitable for small businesses, or is it better for larger companies?

Why Partner With Digi-Express?

We understand that every business is different, with its own unique challenges and goals. That’s why we take a custom approach to each of our projects, working closely with our clients to develop and execute a digital marketing strategy that is tailored to meet your specific needs.

Whether you’re looking to increase your website traffic, generate leads, or boost sales, we can help you achieve the results you are after. We utilise the latest digital marketing technologies and softwares, so you can be confident that your marketing effort will help you grow your business.

A few of the benefits of partnering with Digi-Express are: 

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