Google Ads forms part of Search Engine Marketing (SEM). Businesses run ads and only pay for actual clicks on an ad.
At Digi-Express, we set up and manage customised Search Engine Marketing (SEM) campaigns. Our focus is on maximizing return on investment (ROI) for our clients. In addition, we utilise Google Ads to provide optimum results for your business.
Advantages of Google Ads?
Paid Search Ads
Paid ads appear on the search engine results pages of different search engines
Display Ads
Uses Google Display Network (GDN) to show ads to users based on previous online activity
Shopping Ads
Include rich product information and shown to people searching product types advertised
Remarketing
Enables a site to show targeted ads to users who have already visited it
Social Ads
Identifying a set audience based on specific options ensures that ads are seen by your chosen audience
Answer: Google Ads is a marketing model where advertisers pay a fee each time their ad is clicked by a user. It's a way to buy visits to your website rather than earning them organically. With Google Ads, advertisers bid on keywords, and their ads appear in search engine results or on websites when those keywords are searched or displayed.
The cost of Google Ads varies depending on factors like industry competitiveness, keyword selection, and ad quality. Advertisers have control over their budgets and can set daily or monthly limits. A reasonable budget depends on your goals, but it's generally recommended to start with a budget you're comfortable with and adjust it as you see results.
Key metrics to monitor include click-through rate (CTR), conversion rate, cost per click (CPC), quality score, return on ad spend (ROAS), and overall return on investment (ROI). These metrics help you assess the performance of your PPC campaigns and make informed adjustments to improve results.
Google Ads can be beneficial for businesses of all sizes. It allows small businesses to compete with larger ones on a level playing field since you only pay when someone clicks on your ad. Careful keyword selection and budget management can make Google ADs an effective marketing tool for small and large businesses alike.
We understand that every business is different, with its own unique challenges and goals. That’s why we take a custom approach to each of our projects, working closely with our clients to develop and execute a digital marketing strategy that is tailored to meet your specific needs.
Whether you’re looking to increase your website traffic, generate leads, or boost sales, we can help you achieve the results you are after. We utilise the latest digital marketing technologies and softwares, so you can be confident that your marketing effort will help you grow your business.
A few of the benefits of partnering with Digi-Express are:
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