At Digi-Express we build sustainable, long-term strategies using proven, repeatable best practices to optimize websites for search. This results in better exposure, increased profits and improved credibility for your brand.
What is SEO?
Search Engine Optimization (SEO) is the process of optimizing a website design and content in order to receive organic (un-paid) traffic from a search engine results page. So the better your SEO, the better your ranking and the better the chances that people will find you without you having to pay for adverts.
How it works
When someone enters a search on Google, Google’s search algorithm looks for pages that contain high-quality, most relevant information about the searcher’s query. The higher the content quality and the more relevant the information, the higher up on the search results a site will appear.
Why use SEO?
More and more businesses are incorporating digital marketing. Most importantly, all of them want to be found online. Good SEO will help set you apart so that potential clients find you before your opposition. Good SEO combined with PPC advertising will help optimise overall search performance.
Advantages
SEO is a set of strategies and techniques aimed at improving a website's visibility in search engine results like Google. It's essential because higher search engine rankings lead to increased organic (non-paid) traffic, which can translate into more website visitors, customers, and revenue.
SEO results vary depending on several factors, including the competitiveness of your industry and the keywords you target. Generally, it takes time for SEO efforts to show significant results, often several months. However, ongoing SEO work can lead to long-term improvements in your website's search engine rankings.
Keywords are the words and phrases users enter into search engines when looking for information. Choosing the right keywords involves researching what terms your target audience is likely to use and selecting ones that are relevant to your content and business. Keyword research tools can help identify the best keywords to target.
You can attempt to do SEO on your own, but it can be complex and time-consuming. SEO requires a deep understanding of search engine algorithms and best practices. Many businesses opt to hire professional SEO agencies or experts to ensure their SEO efforts are effective and efficient.
Common SEO mistakes to avoid include keyword stuffing (overusing keywords unnaturally), neglecting mobile optimization, ignoring technical SEO issues (like page speed and crawlability), not creating high-quality, valuable content, and failing to monitor and adjust your SEO strategy based on analytics data. Staying informed about best practices is crucial to avoid these pitfalls.
We understand that every business is different, with its own unique challenges and goals. That’s why we take a custom approach to each of our projects, working closely with our clients to develop and execute a digital marketing strategy that is tailored to meet your specific needs.
Whether you’re looking to increase your website traffic, generate leads, or boost sales, we can help you achieve the results you are after. We utilise the latest digital marketing technologies and softwares, so you can be confident that your marketing effort will help you grow your business.
A few of the benefits of partnering with Digi-Express are:
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